Right now, its almost impossible for anyone to survive without their mobile phone, with the help of data, you are able to search almost anything online. Other than communicating with our mobile phones, we are also able to search for the deals, the best restaurant nearby, the best recommendation for places to go, promotion code and many more. We became so depend on our phones.

What is Mobile marketing ?

Mobile Marketing is to market your business to appeal to mobile devices users. Mobile marketing provide users with personalizes, time and location sensitive information so that they can get what they want exactly when they need it, even if you are on the go.

Let me show you a successful example by one of the most famous japanese clothing brand – Uniqlo

Uniqlo’sCheck-in Coupons

CAMPAIGN: UNIQLO created a “Check-In Chance” campaign, giving mobile participants a 100 yen coupons to anyone who checked-in at one of their 62 stores in Tokyo. Uniqlo made the process of checking in visible and fun for participants friends.

RESULTS: Over a three day period, 202,479 people checked-in, the site garnered 10,000 likes, total traceable sales 10 billion yen, both visitor and sales recorded historic highs. (Fidelman, 2016)

Right now, Mobile marketing are able to unlock powerful opportunities for marketers on a scale never before seen. Unlike any other engagement and communication channel, mobile allows marketers to reach larger audiences in a way that is real-time and personal. Because of the proliferation of mobile and tablet devices amongst consumers, marketers must adapt.

There is so much more to mobile marketing —it is an increasingly important part of the market. So what is your excuse?

References:
F.P., E., 2019. How Mobile Marketing Works In 2019. [online] Post Funnel. Available at: <https://postfunnel.com/how-mobile-marketing-works-in-2019/&gt;

Marrs, M., 2020. What Is Mobile Marketing & Why Does It Matter So Much?. [online] Wordstream.com. Available at: <https://www.wordstream.com/blog/ws/2013/08/19/what-is-mobile-marketing&gt;

Fidelman, M., 2016. These 10 Mobile Marketing Campaigns Made Millions – Grouphigh, A Mavrck Company. [online] GroupHigh, A Mavrck Company. Available at: <https://www.grouphigh.com/blog/these-10-mobile-marketing-campaigns-made-millions/&gt;

A bot is a software that is program to do a certain task. They are automated, which mean they are program to run automatically which a human to physically sent them out. They require less effect and faster than a human to do it.

They usually operate over a network, more than half of the internet traffic are bot scanning content, chatting with users and interacting with webpages. Some bots are useful, but some are bad.

For example, good bots are bots that are useful such as search engines bots that index content for search or customers service bots that help users in their enquirers.

All these bots are good as they are generally want to do good and serve user information that you are looking for and needs you are looking for.

Other bad bots are program to break into user accounts, or even scan the internet for user’s contact and personal information for sending spam or performing malicious activities with that information obtain. If you are connected to the internet, a bot is able to associated the IP address.

In addition, Bad bots are bad things that can cause your cost per click to be wrong and CPC being pushed up wasting precious advertising dollars. There are also download bots which are similar but download instead of clicking it. Not forgetting bots that impost to be a certain company or user.

In conclusion, bot management solution is important, to sort out harmful bot activity from user activity, and helpful bot activity via machine learning. Cloudflare is one of the companies that help in bot management, help in identifying the bad bot without interrupting on user experiences or blocking the good bots.

Share with me some of your experiences with Bots, be it good or bad.

The Internet of Things, or IoT, refers to the billions of physical devices around the world that are now connected to the internet, that are transferring, collecting and sharing data without any human-to-human or human-to-computer interaction.

These has made it possible to turn anything, from a pill, to a smart watch to a self-driving vehicle into part of the IoT. (Morgan, 2020)

The early innovators and largest users of such devices have traditionally been in manufacturing and logistics – where devices can as simple as tracking where and how much stock is in inventory to being as sophisticated such that it can predict when a part may require changing, enabling real time data to be communicated without human intervention.

Hence, this is the concept of basically connecting any device with an on and off switch to the Internet and/or to each other. This includes everything such as cellphones, smart watch, vehicles, coffee makers, washing machines, headphones, lamps, wearable devices and almost anything else you can think of.  This also applies to components of machines, for example a jet engine of an airplane or the drill of an oil rig. So if it there is an on and off switch then there is a chances that it can be a part of the IoT.  

The analyst firm Gartner says that by 2020 there will be over 26 billion connected devices. Which is a lot of connections, some even estimate this to be much higher, over 100 billion. The IoT is a giant network of connected “things” which also includes people.  The relationship will be between human-human, human-things, and things-things.

IoT has allows endless opportunities and connections to take place. Its not hard to see ow and why IoT become such a hot topic today. But not forgetting the challenges that it brought as well. One of the biggest challenges is Security. With everything connected and all the information on the internet we need to stay safe and educate ourselves with the information we are sharing online.

For now the best thing that we can do is educate ourselves about what the IoT is and the potential impacts that can be seen on how we work and live.

Let me know in the comments down below what you think about IoT now?

References:
https://www.zdnet.com/article/what-is-the-internet-of-things-everything-you-need-to-know-about-the-iot-right-now/
https://www.forbes.com/sites/jacobmorgan/2014/05/13/simple-explanation-internet-things-that-anyone-can-understand/#701dd90a1d09

Its close to impossible for any consumer to survive with their mobile phone.

Right now, with the help of data, you are able to search almost anything online. Users are able to search for the deals, the best restaurant nearby, the best recommendation for places to go, promotion code and many more.

What is Mobile marketing ?

First, here is a quick definition of mobile marketing. It is to market your business to appeal to mobile devices users. Mobile marketing provide users with personalizes, time and location sensitive information so that they can get what they want exactly when they need it, even if you are on the go.

Time and space aspects of mobile technology?

QR codes: With the help of technology, now you are able to scan QR codes, that will lead you to a specific page or website. This also bring a mystery feeling to users, as they don’t always know exactly where they are being bought to.

Location-based: You are able to choose your ads to appear within the area you located it to be, such as within 4 km to your shop. At the same time, you may be able to reply to users that tag themselves at your shop when they were there. This is to build a relationship with the customers.

App-based: Mobile advertising involving mobile apps. This doesn’t mean that you have to create a brand new app, but creating a company is also another way to go. But you need to understand how the app will bring value to the user. For example, services like Chope/Fave are app you can leverage on, to promote your product/services on the app, to wider your customers range and reaching more users. Not forgetting, one of the most popular mobile app, Facebook and Instagram.

80% of mobile time are spend in apps, Facebook and Instagram allow you create app seamlessly and your ad will appear on the news feed, user often don’t realise that they are looking at an ad.

In-game: In-game mobile marketing refers to mobile ads that appear within mobile games, for example, you can watch a video so that you are able to claim more gems. In-game ads can appear as banner pop-ups, full-page image ads or even video ads that appear between loading screens.

If you were running a marketing campaign, would you integrated this into your campaign? Let me know what you think, if you have any more ideas to share with me. 😊 Comments down below! ⬇️

References :
https://postfunnel.com/how-mobile-marketing-works-in-2019/
https://www.wordstream.com/blog/ws/2013/08/19/what-is-mobile-marketing